{"id":2262,"date":"2026-03-03T14:52:00","date_gmt":"2026-03-03T13:52:00","guid":{"rendered":"https:\/\/www.trinityevents.agency\/web-site\/?p=2262"},"modified":"2026-03-03T14:52:03","modified_gmt":"2026-03-03T13:52:03","slug":"guerrilha-marketing-coca-cola-share-your-coke-2","status":"publish","type":"post","link":"https:\/\/www.trinityevents.agency\/web-site\/guerrilha-marketing-coca-cola-share-your-coke-2\/","title":{"rendered":"Guerrilha Marketing Coca-Cola \u201cShare your Coke\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brasile<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2015<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grandi marchi non fanno solo campagne.<br>Costruiscono momenti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagna globale \u201cShare Your Coke\u201d di Coca-Cola \u00e8 diventata uno dei pi\u00f9 grandi case study mondiali di personalizzazione e connessione emotiva con il consumatore. La proposta era semplice e potente: sostituire il logo sulle confezioni con nomi propri e incentivare la condivisione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma quando una campagna globale arriva nel territorio fisico, la sfida smette di essere solo concettuale e diventa operativa, strategica e umana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed \u00e8 proprio qui che entriamo in gioco.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"242\" height=\"323\" data-id=\"2316\" src=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/Coca-1.png\" alt=\"\" class=\"wp-image-2316\" srcset=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/Coca-1.png 242w, https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/Coca-1-225x300.png 225w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"231\" data-id=\"2314\" src=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/Coca-3.png\" alt=\"\" class=\"wp-image-2314\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"318\" data-id=\"2315\" src=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-2.png\" alt=\"\" class=\"wp-image-2315\" srcset=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-2.png 257w, https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-2-242x300.png 242w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"270\" data-id=\"2317\" src=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-4-1.png\" alt=\"\" class=\"wp-image-2317\" srcset=\"https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-4-1.png 322w, https:\/\/www.trinityevents.agency\/web-site\/wp-content\/uploads\/2026\/02\/coca-4-1-300x252.png 300w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brasile 2015 Grandi marchi non fanno solo campagne.Costruiscono momenti. La campagna globale \u201cShare Your Coke\u201d di Coca-Cola \u00e8 diventata uno dei pi\u00f9 grandi case study mondiali di personalizzazione e connessione emotiva con il consumatore. La proposta era semplice e potente: sostituire il logo sulle confezioni con nomi propri e incentivare la condivisione. Ma quando una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[115],"tags":[451,396,440,454],"class_list":["post-2262","post","type-post","status-publish","format-standard","hentry","category-corporate","tag-coca-cola-2","tag-corporate-event","tag-evento-in-brasile","tag-guerrilla-marketing"],"blocksy_meta":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":3,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"predecessor-version":[{"id":2318,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/posts\/2262\/revisions\/2318"}],"wp:attachment":[{"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trinityevents.agency\/web-site\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}